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Real Pasadena is Pasadena’s all-new online platform for community news, information, and events.
From stories about local businesses to highlights on youth sporting events, we’re here to cover the real news that impacts our real community members. Written exclusively by and for Pasadena residents, our goal is to keep the community informed about what’s going on within 21122. Our coverage includes news about local people, businesses, school and youth, recreational and high school sports, and beyond.
Our focus is on delivering valuable content through various products and services, some of which include local business spotlights, a community events calendar, a small business podcast, a Pasadena passport, and community news articles.
As an online platform, Real Pasadena leverages the power of the internet and social media to reach our target audience effectively. With the increasing reliance on digital platforms for information, our online presence allows us to connect with residents conveniently and efficiently. Through our website and social media channels, we provide a seamless user experience, making it easy for our audience to access the content they need.